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Search Engine Optimization
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"Your Journey to Freedom" Newsletter #59

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Hi Friend,

Dave and Aaron here. Welcome to Issue #59 of the
"Your Journey to Freedom" newsletter.

If you celebrated Thanksgiving we hope you had a great
weekend and were able to spend time catching up with your
family and loved ones.

We don't celebrate this special day in Australia or New
Zealand, but we're very aware that it is a significant
holiday in the US, so we hope you had a great day and were
able to find time to relax and re-charge your batteries.

Today's issue is jam-packed with information, tips and
strategies so we won't dilly dally. In fact it's "totally
sick" and it's probably our best edition so far this
year... even if we do say so ourselves :o)

Totally sick! Now that's a saying we'll never understand.
How can something that's "totally sick" mean that it's
totally awesome? Beats us!

Kids... you just gotta luv em!

Ok... time to get rocking, so strap yourself in an enjoy the
ride!

====================

If you took the time to send in your questions to our
panel of internet gurus regarding any specific problems
you've faced in creating your own internet business, we
would like to thank you!

We received a wide range of excellent questions and we are
currently evaluating and collating them prior to asking our
panel to provide their expert views.

If you haven't yet had a chance to post your question(s),
there's still plenty of time as we won't be finalizing the
list until late this week. So if you've got a question(s)
that's been annoying the heck out of you and you've been
meaning to ask, please take 30 seconds to submit it at:

=> http://infinite-revenue.com/guruquestion.htm

====================

If you haven't yet secured your membership to Dave
Vallieres' famous Private Site, you can do so NOW for just
$10.95 per month for life. But you need to hurry because
there are only a few memberships left at this price... and
they're running out the door FAST!

Not only that, in a few days memberships will be increase
to $14.95, so the sooner you lock in your membership the
bigger savings you make... month after month after month!

In case you're wondering, Dave is a very experienced super-
marketer who regularly generates an income of up to
$20,000 per month online and we continually draw on his
own experiences and knowledge using the resources freely
available to members in his private site to improve our own
business.

You get informative articles, tutorials, videos, reports,
tools and products. For only $10.95 per month it's one of
the best value-for-money resources you find anywhere on
the net. We just can't recommend it highly enough.

You can secure your spot here...
=> http://infinite-revenue.com/responder/click.php?c=dvps

====================

Have you ever had an idea for a great software tool that
would solve a problem or save you heaps of time, but didn't
know how to move forward with it? Well you may finally get
a chance!

Our programmer has got a bit of spare time on his hands
and he's getting itchy fingers. Being the workaholic that
he is, he just can't stand sitting idle. He's just
"champing at the bit" to create some useful software tools.

But as with all things marketing, he needs to make sure
that there's a genuine need for what he's going to create
before he spends his valuable time working on it. You know
how it works... first find a need, then build it and they
will come!

Not the other way around like most people seem to do it!

So he's asked us to ask you for your thoughts. This way
he'll know the problems you're facing and if there's enough
demand, he can go about creating a tool to make life a
little easier for you.

How cools that?

If you need some more info or if you have any suggestions,
simply go to the below page and submit your ideas.

=> http://www.infinite-revenue.com/makemysoftware.htm

Of course it goes without saying that any genuine ideas
that are used will be rewarded with a free of copy of the
software tool when it is created. Just think about it...
it'll only take a minute or two to submit your thoughts,
but you could reap the benefits for years to come!

====================

Driving traffic to your site is one of the biggest
problems faced by ANYONE who runs an online business. It
doesn't matter whether you're an experienced marketer
ear.ning a six-figure income or where you're just starting
out... unless you can find a way to do this you will
struggle to make money online.

The only difference is that if you're ear.ning an online
income you can afford to use multiple marketing techniques
to drive visitors to your site. But if you're just starting
out, it's unlikely that you will be able to afford this
luxury.

So in order to build your business you need to find low
cost or free alternatives. Without question, the most
effective free method of getting visitors to your site is
via the search engines.

But to be honest, this is also probably the hardest method
of receiving traffic. At times it can be very difficult to
keep up with what's hot and what's not... not to mention
that it's down right confusing and frustrating.

So to give you a kickstart, this weeks Feature Article
gives you some great tips on how to optimize your website
to gain high search engine rankings to allow you an
opportunity to grab some high level free exposure curtesy
of the search engines.

As you're reading this article you'll notice that it
mentions a search engine optimization software tool called
the Internet Business Promoter. This program searches and
analyses your site and gives you feedback on how to make
alterations to your pages to gain high search engine
rankings for your keyword phrases.

Well we've got some good news for you...

As a member of Infinite Revenue you get a free Search
Engine Optimization Report of up to 45 pages that explains
in painful detail the changes you need to make to your
website to get a high search engine ranking...

... and yep you guessed it. This special customized report
is compiled using the full version of Internet Business
Promoter!

So if your interested in gaining a higher search engine
ranking, then don't waste your time and money on
purchasing this software, simply signup as a member and
we'll do the hard work for you and give you a fully
detailed Search Engine Optimization Report... for FREE.

For more info on how you can sign-up and grab your free
report go to:

=> http://www.infinite-revenue.com

====================

Another problem that you face when first starting out is
being able to build your own subscriber email list. No
doubt you have read a thousand times before that your list
is your own private goldmine, the money is in the list...
yada, yada, yada.

But with all the emphasis that is placed on the importance
of promoting to an email list, some marketers feel
pressured to speed up the process and fall into the trap of
purchasing opt-in leads from a third party provider.

BIG MISTAKE! More than likely doing this will result in
you receiving a Spam complaint. In fact, if you continue
to do this it's not a matter of if... but rather a matter of
WHEN!

When this does happen there's a high probability that all
you hard work up to this point will be snuffed out by your
ISP, because they WILL shut you down. Hey don't blame your
ISP. They don't do this because they want to... to comply
with the law they HAVE TO!

But don't despair. If you check out this week's Tips and
Techniques you'll find a "legal and ethical" alternative of
being able to effectively promote your products without
having your own list. It could just be the answer you're
looking for.

It's not a free alternative, so it won't suit everyone.
But it does provide some very interesting and useful
statistics that you may find very interesting... we did!

====================

Just one last thing...

Stay on the lookout for an email from us in the next day
or so. We've just got our hands on a couple of very HOT
BRAND NEW software products that will just blow you away.
We're just making some-fine adjustments to the website, but
hopefully all will be ready within 48 hours.

We guarantee that if you've been looking for a method of
driving highly targeted free traffic to your site, then
this is going to knock your socks off.

Ok, nuff rambling for today... we hope you enjoy the rest of the
newsletter.

Your friends ,

Dave and Aaron

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      =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
                >>>>>>>  Feature Article <<<<<<<
      =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Search Engine Optimization for Beginners
Copyright 2004 Jack Humphrey

If you are confused about terms like "search engine
optimization" or having a "search engine friendly" site,
then listen up! I am here to help.

Depending on how long you have had, or considered having, a
website online, you have heard terms thrown around like the
above or even worse, acronyms! SEO comes to mind.

Really there is not that much to fear even if you have no
idea right now what is really meant by having a search
engine friendly site.

Here is what search engines like to have in their results
when people type in keywords:

1. A site with lots of content.

2. A site with UNIQUE content (Original - meaning you
wrote it or you paid someone to write it for you.)

3. Sites that are well organized link-wise (meaning simple
navigation from the main page of your site to every other
page of your site.)

4. Sites that have links pointing to them from other
popular, relevant sites. (sites that are similar in
content to yours but that are not in direct competition
with yours in content)

5. Sites that change regularly (not static but always
growing with new content on a regular basis)

6. Sites they can read. (search engine robots cannot read
javascript for instance and therefore you get no credit for
whatever content is in that application on your site)

7. Tightly themed sites. It is easier for an engine to
rank your site properly (where you want it to be) if you
are not all over the map in content.

Exception: Portal sites or directories. But this is an
item for another article all together

What About The Complicated Stuff?

There really isn't anything complicated about what the
search engines want. But if you have stumbled into a
search engine forum you were likely blown away with
comments and tips that were completely over your head.

There is a difference between basic, standard optimization
and the stuff they talk about in those forums. While
visiting SEO forums is good to keep up on new things as you
go along, many people get confused and the forums are the
breeding grounds for confusion when you are a beginner.

Try to learn advanced SEO from noted experts in the field
rather than taking anything in chats or forums as gospel.
A lot more people THINK they know what they are doing than
actually do.

Remember that anything someone is willing to give away for
free which, if it works, could be worth tens of thousands
of dollars in high rankings resulting in high sales, is
probably something that is old hat and not effective
anymore.

But for now, you have a lot of work to do on the basics.
The advanced stuff can come later. Relative to the
advanced SEO, getting the basics right is the most powerful
move you can make because you are going from zero to moving
up in rankings by, many times, tens of thousands of spaces
in a relatively short time.

Advanced SEO focuses on moving your site from high rankings
slightly higher rankings.

Keywords...

Your content is the most important thing about a website.
It must be friendly to the search engines meaning no
special java script or other stuff. Just good old
fashioned HTML. You will do fine with PHP, SHTML, and
other things, but for the purpose of this article, HTML is
the way most people construct their sites.

You should use a good density of your main keyword phrase
for each page of your site within the content. If you are
going after a high ranking for the phrase "dog leashes" you
need to have that phrase in the title of the page and
throughout the content.

Programs that are great for analyzing your site and giving
feedback on how to improve your rankings don't come any
more highly recommen.ded that Internet Business Promoter
from Axandra.

More Info: http://www.Axandra.com/go.to/jdh358

Nice thing about the software above is that it teaches you
search engine optimization while it works on your site. So
having it is like having a course on optimization while
your site is altered for the best placement in the search
engines at the same time.

The main recommendation I have for people starting to deal
with optimizing their sites for the engines is to take
things one at a time and get the basics down before you
start messing with advanced strategies.

And when you start down that road, information you pay for
is usually more accurate and more valuable than hanging
around in forums. High rankings are worth a LOT of money
and people don't work hard to become experts just to give
that information away.

Good luck and get to work!


About the Author:

Jack Humphrey is the CEO of http://WebFoxMedia.com, an
online marketing consulting firm that focuses on publicity,
traffic generation and website development for small to
large companies.


       =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
         >>>>>> Welcome to New Subscribers <<<<<<
       =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

We would like to extend a warm and speci.al welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can view
them online at:
http://www.infinite-revenue.com/ezine/archives

If you're looking for strategies, tips or ideas on how to start an
internet business or to gain the most from your existing
business, then I honestly believe that we can help you.

We continually draw on my own internet marketing experiences
(the good, the bad and the ugly) that I have learned from creating
and running my own online businesses to provide valuable
information to help you succeed in your own business.

Comment on articles we've run in the newsletter, give us your
thoughts on changes or your ad testing results or questions
relating to your business, etc. In other words, just talk to us
about what you think we need to do to improve the newsletter.

Be sure to include your website address too, because if we use
your comments in a future issue of the newsletter, we'll thank you
by posting your address so that you can get additional free traffic
to your site!

Email your questions or replies to
ezine@infinite-revenue.com?subject=Feedback-Loop

 

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     =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
             >>>>>> Tips and Techniques <<<<<<
     =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Does Email Work?
Copyright 2003 by Kevin Bidwell
All-In-One-Business.com

Have you noticed how much email marketers are sounding
like Dorothy in the Wizard of Oz lately: "Filters and
spammers and laws, Oh My!"

Pretty much everywhere I go I hear people reading the
obituary of email marketing. Everywhere, that is, except
the companies that actually measure the effectiveness of
real-life email campaigns.

Here are the real-world results Double Click found for
the second quarter of 2003:

For every 1,000 emails sent, here are the average results:

- 919 actually get delivered
- 366 get opened by the recipient
- 69 generate a site visit
- 2.65 people buy
- $98.48 is the average sale

Does that sound impressive? Let me put it in slightly
different terms:

On average, not just in the perfect campaign, this is
average when someone sends out 1 million emails, they
generate 2,650 sales for a total dollar volume of (drum
roll please)

$260,972

That's impressive in anyone's book.

If you want to see the details behind these numbers, I
have put up the report on my site:

http://www.All-In-One-Business.com/clickreport

So, what does that mean to those who wish to make their
business successful online? Here are two keys:

1. Build your house list.

Your "house list" consists of your personal customers as
well as qualified prospects. These people will pay you
again and again.

If you have just one product or offer, you are losing
money. Most of the cost and effort involved in marketing
is in GETTING the customer. Once you have a customer,
that's when you can contact them, making targeted offe.rs,
again and again.

You should work your house list the same way a farmer
works a field and you will be able to reap "crops" from it
again and again over time.

2. Utilize 3rd party email marketing.

If you want to catapult your business success, you need to
be using 3rd party email lists. You can rent lists for
very little and they will send out your offer to millions
of people.

Imagine the number of site visitors and sales you could
generate from just a few of these campaigns.

One of the nice aspects of this type of advertising is
also the freedom from complaints. When you rent a list the
list owner handles all of the mailing as well as all of the
complaints. You simply site back and collect the sales.

And the sales come in quickly.

It is common for a well-placed offer to generate a few
thousand sales in one week, with most of those coming in
the first 48 hours.

Bulk mailing can often be a very expensive proposition to
use when you are just starting out, but I stumbled across a
very reasonable source for low-cost mailers. You can take a
look at it here:

http://www.All-In-One-Business.com/bulk

Email marketing is far from dead. In fact, it might just
be your ticket to success.


  =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
                >>>>>> That's a Wrap <<<<<<
  =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Well that about wraps up another week's newsletter.

Here's a quick summary of the important things to
remember...

Dave Vallieres' private site memberships are normally
$14.95 per month, but if you hurry you can secure your spot
for just $10.95 per month for life. But these are running
out fast, so you need to act NOW to guaran.tee your spot:

=> http://infinite-revenue.com/responder/click.php?c=dvps

If you've got any questions you would like answered
regarding how to build your own online business, then
please take 30 seconds to submit you questions to a panel
of expert marketing gurus at:

=> http://infinite-revenue.com/guruquestion.htm

Got any ideas for a free software tool that would help
your build your business, save you time or make your life a
little easier? If so then our programmer would like to know
so he can evaluate it and create a free viral tool if
there's enough need. Submit you ideas at:

=> http://www.infinite-revenue.com/makemysoftware.htm

And last, but certainly not least... remember to keep an eye
out for an email from us in the next day or so regarding
the BRAND NEW HOT software products we just got our hands
on. You won't be disappointed!

Don't forget to let us know how you like the new format of
the newsletter. We really do appreciate hearing your
feedback.

We personally read and reply to every single email we
received from our subscribers so if you have any
suggestions and/or tips send them in and we'll place them
in the newsletter and give you the credit.

That's all for this week...

Yours in friends,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.1cellnet.net.nz
http://www.private-resell-vault.com

http://www.the-money-train-club.com

 


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